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Beauty and Personal Care Sales Decline

The market is on track to experience the sharpest decline ever recorded, according to Kline.

Due to the COVID-19 pandemic, the US cosmetics and toiletries market is on track to experience the sharpest decline ever recorded in the 60+ years Kline has been tracking the market. So far, the 0.8% drop in 2009 during the last recession is the biggest market dip ever reported by Kline. The only other time Kline noted a market decrease was a 0.3% falloff in 1991 amid another recession.   Previously forecast to grow at a CAGR of 3.8% through 2023, Kline has revised its forecasts for the $75 bill...

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